Scope

Reimagine the digital storefront as a lifestyle destination – less transactional, more immersive. The goal was to craft a concept that feels editorial in nature: slow, deliberate, and emotionally driven. A space where commerce is elevated by mood, visuals, and curation.

Process

Explored visual language drawn from fashion editorials, boutique interiors, and art publications. Prioritized composition, breathing room, and a subdued palette to highlight product presence. The interface was designed to feel effortless – elegant in rhythm, intuitive in flow, and grounded in visual hierarchy that speaks without shouting.

Impact

• Studio product shoot featuring 100+ items

• 1,000+ clients across the CIS region

• Average order value: $1,500

• Conversion rate: 1.1%

Moona.shop