Scope

Develop a full-scale visual identity and brand system for a contemporary wine bar. The goal was to translate a given creative direction into a cohesive and expressive brand experience – from printed materials to physical space, while maintaining elegance, clarity, and emotional depth.

Process

Led a small multidisciplinary team including a graphic designer, a calligraphy artist, and a web designer. Together, we created a custom brand book, designed the menu and wine list, and developed supporting assets: packaging, signage, printed collateral, SMM and storefront elements. Paid special attention to tactile materials, typographic hierarchy, and balance between modern restraint and expressive accents.

Impact

• Built a distinctive brand presence that blends craft, culture, and contemporary aesthetics

• Unified design across all guest touchpoints enhanced recognition and elevated the guest experience from first glance to final pour

• Nachalo was featured in Yandex Ultima – a curated list of top restaurants

Nachalo