Scope

Redesign the personal account interface for wholesale clients, focusing on usability, clarity, and operational efficiency. The goal was to rethink the storefront structure, optimize the full ordering and delivery flow, and enhance auxiliary sections – inventory and checkout.

Process

Analyzed common purchasing behaviors in the office supply segment to design an interface that supports fast navigation, bulk actions, and clear status tracking. Introduced multiple catalog views (tiles, list, compact) to accommodate different browsing preferences. Refined each stage of the order cycle — from product selection to shipment – with clear feedback, quantity control, and pricing transparency. Iterated closely with devs to ensure accuracy in logic-heavy UI.

Impact

• 15,000+ business customers

• 26 branches and 19 warehouse complexes

• Streamlined B2B ordering

• Improved client control over delivery and financial documents

• Increased user satisfaction through modular, responsive interface patterns