Scope

Design a cross-platform marketplace for free casual games, tailored for both desktop and mobile users. The goal was to deliver an engaging, media-rich interface that helps users discover and launch games with minimal friction, while supporting filtering, categorization, and content-rich game pages.

Process

Started with competitor research and gamer behavior analysis to identify UX gaps in similar platforms. Defined content architecture and interaction patterns optimized for both quick browsing and deep content exploration. Built responsive design components in Figma with attention to accessibility, dark theme readability, and performance. Collaborated with devs through Zeplin and Jira to ensure seamless handoff and pixel-accurate implementation.

Impact

• Reduced time-to-first-play by streamlining navigation and game discovery

• Created a modular layout system that scales across new genres and content types

• Boosted user engagement by combining immersive visuals with intuitive structure

• Successfully launched unified desktop and mobile experiences without compromising usability

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